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Bipin Kumar

Resume

Resume

A performance marketer working across Meta Ads, Google Ads, lead generation, landing pages and measurement — with documented campaign evidence across real estate and education accounts.

If you are evaluating me for a role, the case studies are the more useful document. They show the actual reasoning, including where the evidence runs out.

At a glance

Paid acquisition
Meta Ads and Google Ads across lead generation, Search and Performance Max campaigns.
Documented evidence
₹1.11L+ of documented ad spend across 5 ad accounts, with 15 months of campaign evidence.
Analysis and measurement
Cohort analysis, cost-per-result breakdown, conversion tracking review and cross-channel measurement comparability.
Verticals
Residential real estate lead generation, and preschool/education campaign measurement diagnosis.

Preview

Resume PDF not uploaded yet

In the meantime, the case studies and the about page cover the same ground in more depth.

Hiring or engaging

Happy to talk about a role or a campaign.

If you are hiring, the case studies show how I think. If you have an account that needs reviewing, send it over.