Case Studies
Real campaign data, decisions and limitations — not polished numbers without context.
Each case study below is built from documented campaign exports. Where the evidence supports a conclusion, it is stated plainly. Where it does not, that is stated just as plainly.
You will find cost per lead, spend, clicks and campaign structure. You will not find revenue figures, qualified-lead counts or return on ad spend, because the available evidence does not establish them.
Residential real estate lead generation on Meta across two campaign cohorts — what the exports show about spend, lead volume and cost per lead, and what they do not.
₹106.66 → ₹32.29
cohort CPL
77 → 1,540
recorded leads
1,617
Meta form submissions
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A review of five ad accounts across Meta and Google, carried out before treating any performance number as a basis for optimisation.
₹1.11L
documented spend reviewed
₹38.9K
tied to unreliable measurement
34.9%
of documented spend
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Three preschool Google Ads accounts, reviewed campaign by campaign to work out which reported numbers could carry an optimisation decision and which could not.
₹20.19K
documented spend
12
recorded conversions
171 vs 0
reported leads vs recorded conversions
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Paid acquisition documented across two platforms for one residential real estate client, and what it takes before the two can honestly be compared.
₹15,772.75
managed across five campaigns
191
verified Meta leads
773
Google Search clicks
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Every figure across these case studies carries a label saying how it is known. The distinction between a recorded platform result and a confirmed business outcome is the whole point, so the labels are not decoration.
Based on documented campaign exports and analysis. Metrics have defined limitations and are presented conservatively.
Next step
Send me your campaign setup and reporting. I will review the structure, the measurement and the obvious opportunity areas, and tell you plainly what your data supports.
An initial assessment based on the information you provide — not a guarantee of performance.